BEST-BYOB is a social financial initiative aimed at assisting micro-entrepreneurs, particularly those from the B40 and Asnaf categories, in improving their living standards through business opportunities offered under the pre-franchise package by Pernas. This comprehensive and competitive entrepreneurship programme includes structured business training, business matching opportunities, mentoring, and seed funding. The participants of BEST-BYOB will receive mentorship and business guidance during the first six months of their business operations.